Palmetta D2C online store
Goals
In pursuing a better D2C sales model, Tamaris asked as to create a new channel to distribute their products.
Customer attraction and retention
thanks to a state-of-the-art, responsive website design
Image component
website design needs to showcase the Company's values, be eloquent and concise, and focus the visitors on product visuals
Create a single content management point
to inform the user about the Company and its activities
Furtherance of the Omnichannel Loyalty Program
thanks to online services for both online store and physical store buyers
Project objectives
Solutions
Project outcomes
Site
palmetta.ruAbout the Company
Founded in 1990, Palmetta is Russia's premier manufacturer of women's underwear. The Company has its own manufacturing sites and several distribution channels. Its products are available in the Russian market under three brands, Palmetta being the flagship brand.