Self-developed content management system posed a few business risks:

  1. Unable to handle multiple price types

  2. Stock and price tracking and updates were not automated

  3. The website was slow, resulting in numerous "failures" as shown by online metrics

  4. It was difficult to support and develop new functions

  5. Website design and interfaces were obsolete.

  6. No product offers or SKUs, which are must-haves when it comes to selling furniture




Project outcomes

About the Company

Nonton is an online store that specialized in affordable furniture. The Company retails comfortable and inexpensive furniture from >40 Russian and international vendors; in fact, it sources products directly from manufacturers: no middlemen involved. With a new focus on online sales, Nonton asked us to redesign their existing website.

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