Create a mobile app that will serve as the point of access to NPF services
Create an easy-to-use and readily available NPS service to attract more customers
Communicate with the existing and potential customers to attract and retain them
Create self-service functionality to take some workload off the NPF managers
Design an intuitive and modern app based on the Company's brandbook
Allow customers to transfer more funds to their NPS account and to get updates on such accounts
Enable the users to sign NPS and MRP contracts
Make NPF services readily available and easy to understand
The mobile app must meet all the security and legal requirements applicable in Russia
The app must be available on the majority of mobile devices and downloadable from App Store, Google Play, and HUAWEI AppGallery
*NPS stands for non-governmental pension security
*MRP stands for mandatory retirement plant
*NPF stands for non-state pension fund
Design was based on the Bank's similar products. Module interfaces follow a single style and use identical controls.
When developing the NPF app, we kept in mind that it was intended to replace office visits, and thus the Fund customers should have access to all services and exhaustive data on accounts, deposits, transactions, and other events from the app. The Fund seeks not only to retain, but also to attract customers, and this is why the app has product demos that users can see without signing in.
Thus, the app developers elaborated two sections: one for signed-in users, and one for other users.
Several blocks of information for customers were elaborated so that every customer could use NPF services regardless of their experience:
Users already registered in the Personal Account service can use two-factor authentication: social security number and SMS passcode
Authentication process also supports biometry like fingerprint or FaceID depending on the device.
The app has:
All of this improved the loyalty of NPF customers. The first version of the app was launched on schedule and made available on the App Store, Google Play, and HUAWEI AppGallery.