MMK В2В marketplace

About the Company

Magnitogorsk Iron and Steel Works is one of the world's largest steel producers, and the company is also a leader among Russian ferrous metallurgy enterprises. This is a complex with a full production cycle: from the preparation of iron ore raw materials to the deep processing of ferrous metals.


  1. Create a modern marketplace for selling products directly to customers

  2. Increase the share of online purchases and automate the sales process

  3. Increase the awareness of JSC MMK Group's organizations through digital channels

Background of the project

The customer came to us with the idea of creating a platform from scratch, where the products of three companies will be presented: JSC MMK, LLC Trading House MMK, OJSC MMK-Metiz. In the future, consumers will be able to purchase goods from the holding's other companies and from third-party processors on the marketplace that manufacture products from Magnitogorsk metal.

A new service is an opportunity for the company to shorten the chain between the manufacturer and the end customer. The main target audience of the marketplace is regular customers, official dealers, and retail consumers.


  • Advanced pre-project analytics, taking into account the customer's industry specifics
  • Development of user scenarios based on analytical data
  • Creation of a convenient catalog, taking into account several scenarios of product search
  • Creation of personal accounts for individuals and legal entities
  • Non-standard integrations with several customer systems and external services
  • Development of design with increased compatibility with popular platforms



The new service involves the sale of goods from different manufacturers. In this regard, our task was to implement an integration layer capable of combining information in the marketplace catalog from the accounting systems of three companies. The work was carried out jointly with LLC MMK-Informservice. In the future, other companies that join the marketplace will be able to transfer the product range, and MMK Trading House managers will post products on the site.

We also added functionalities that contribute to the solution of the customer's business goals:

  • implemented a catalog structure that takes into account the industry characteristics of the product;
  • formed a customer-friendly hierarchy of nomenclature;
  • set up the dynamic generation of product names based on data from the product card;
  • worked out the geo-dependent characteristics of the content;
  • implemented the scenario of purchasing measured products, as well as a scenario of sales taking into account measured and weight characteristics.
Personal account

In the personal account, we have worked out the tabs related to the specifics of the industry in addition to the usual sections: "Auctions," "Claims," "Quality Certificates." So, a certificate is displayed either for the entire batch, or for a roll/pack in the "Quality Certificates" for each product unit.

When registering, customers can choose a status: an individual or legal entity. With the second option, several people can have access to the personal account.

Registration and delivery of the order
  • Implemented several scenarios of "quick" order
  • Set up delivery methods depending on the warehouse and type of product with automatic cost calculation
  • We implemented popular payment methods, including using bank cards for retail customers, as well as payment by invoice for legal entities
  • A scenario of buying online on credit was worked out and implemented for legal entities - the first service in Russia on the SberBusiness platform


  • Integration with two systems "1C: Trade Management 11" and ORACLE R12 through the integration layer/API
  • Integration with an online payment system
  • Integration with Sberbank's lending system "Credit in the cart"
  • Integration with Taxcom online checkout
  • Integration with more than a dozen transport companies
  • Integration with SypexGeo city determination service
  • Integration with SMS service MegaLabs


The customer received a modern tool for B2B sales with a streamlined data exchange mechanism and a possibility of further scaling. The marketplace provides the company's clients with a convenient automated service. The site is already working and allows you to order the necessary products in a few clicks. Shortening the checkout chain leads to more sales. Thanks to the technological service, we have managed to optimize the labor costs of managers and create conditions for processing a larger number of orders.