Thermex В2В portal

About the Company

Thermex Corporation is a large international commercial and industrial holding, a leader in the water heating industry in Russia and one of the leading manufacturers and suppliers of heating equipment. The Thermex brand was founded in 1949. The company entered the Russian market in 1995, having a history of successful developments in the field of water heating technology, and has been the market leader in this segment for more than 10 years. In recent years, the company has expanded its scope of activities, developing lines of heating equipment, water filtration systems and other categories of household appliances.

Goals

Increasing the efficiency of B2B sales through the introduction of self-service tools
Improving the quality and speed of B2B customer service
Receiving a comprehensive tool for posting information about the company's goods and services
Increasing customer loyalty by providing customers with the maximum amount of information about products

Tasks

Creation of a convenient and functional portal design for desktop and mobile portal clients
Organization of the possibility of a client's work on behalf of several legal entities within one account
Creation of a document management service within a personal account
Development of the "Finance" service to display data on mutual settlements
Development of a marketing support block for Thermex clients
Development of an integration bus for communication with customer information systems
Preparation of documentation for working with a B2B portal

Solutions

General:

Fault-tolerant server architecture was designed to ensure the B2B portal's uninterrupted operation
A modern and convenient portal design was developed, taking into account the behavioral factors of the main focus groups
The accompanying documentation for the Thermex team portal has been formed

Commerce and logistics:

The counterparty's personal prices were downloaded from the customer's accounting system
We have developed a catalog of goods with a reflection of personal prices, availability statuses, and the possibility of mass adding to the order.
We implemented a "quick order" service by SKU and by copying from an excel file
We implemented the functionality of the shopping cart templates with an ability to add to the order

Counterparty's personal account:

An omnichannel strategy has been implemented with the ability to view counterparty orders placed outside the B2B portal
The possibility of forming an application for obtaining technical documentation, invoices and reconciliation acts for the selected legal entity has been organized
The functionality of displaying the state of financial relationships has been developed. Customer data is uploaded from the customer's accounting system
The possibility of forming a "combined" price list from the selected nomenclature groups has been implemented. Upon formation, the price list is available for download in xls and pdf format

Marketing tools:

Tools for partner marketing support were created, for example, an ability to order printed products
Centralized storage of instructions, videos, certificates of conformity, advertising materials, photographs and other media content was organized

Integrations used in the project:

Information about counterparties, related data on them - 1C
Data on orders, nomenclature, prices, balances - 1C

Result

The B2B portal for Thermex LLC clients has been launched in full and is in the process of connecting current customers to the new service. During the project realization, the following steps were recorded for the project development and maintenance.

Feedback

Igor Kostyk

Thermex Marketing Director

At each stage, we received a large number of clarifying questions from you, and this helped in solving and detailing many processes. We had to digitize some of them for the first time in our company. It is important for any company in this field to find the optimal balance between the speed of work and its quality.