Gauss B2B portal of lighting devices

About the Company

GAUSS is a Russian brand that produces several hundred types of products: energy-saving and mirror LED lamps, strips and drivers for them, LED lamps and floodlights. Today, this brand's products are sold in more than twenty countries around the world.

Aims and objectives

Today's industry is not only lean production technologies, but also respect for partners. The “digital” face of domestic companies is becoming friendlier and brighter. Endless tables with nomenclature and price lists, photographs of low quality products, or even absence of the latter, are a thing of the past.

Manufacturers are organizing B2B portals in an effort to create a functional and convenient space for working with dealers. On the one hand, it is a resource for interacting with partners in terms of managing orders, prices, generating reports, and obtaining accounting documents, and on the other hand, it is a tool that helps a dealer qualitatively present the benefits of products to the end consumer.

  1. Functionality for B2B commerce

    Organize and configure B2B commerce functionality on the dealer portal

  2. User-friendly design

    Present the product so that it is comfortable to sell

The tasks set by the customer concerned both work automation with existing dealers and the management of marketing processes. The basis for the business tasks implementation for the project was a B2B platform developed by our company.

What the platform automates

  • Online order processing and management through the dealer's personal account;
  • Working with the product catalog and types of prices;
  • Providing up-to-date information on the availability of goods in warehouses;

We have made a modern and convenient interface for the portal integrated functionalities: unloading of counterparties, delivery times of goods, status of goods availability. Plus, we made it possible to unload technical documentation on goods from 1C. Each product in the catalog now has a high-quality presentation: a detailed description of the properties and characteristics, a certificate of conformity, and of course, images that allow you to examine the product in detail.

Process automation

The tasks set by the customer concerned both work automation with existing dealers and the management of marketing processes. The basis for the business tasks implementation for the project was a B2B platform developed by our company. The platform automates the processes of processing online orders and managing them through the dealer's personal account, working with the product catalog, types of prices, providing up-to-date information on the availability of goods in warehouses, as well as providing users with up-to-date product documentation. Thanks to the proven solutions included in the platform, we have made the interaction between the manufacturer and the dealers more transparent and convenient.

Interface

We have made a modern and convenient interface for the portal integrated functionalities: unloading of counterparties, delivery times of goods, status of goods availability. Plus, we made it possible to unload technical documentation on goods from 1C. Each product in the catalog now has a high-quality presentation: a detailed description of the properties and characteristics, a certificate of conformity, and of course, images that allow you to examine the product in detail.

As a result, an ordinary website with a product catalog has become a full-fledged portal for dealers with automated shipping processes, product order statuses, the function of bulk adding products to the cart, and “plan-actual” indicators to control the implementation of sales plans by dealers. The automation of many processes in relation to partners has allowed the customer to free managers from routine tasks and direct their efforts to the development of the partner network.

Training center

By the way, in order to increase the efficiency of dealer sales, the customer prudently asked us to add the possibility of posting training courses, brochures, recordings of webinars, and announcements of seminars on the portal for products of the GAUSS trademark. Thus, dealers' employees got access to a database of methodological and promotional materials for successful sales to end consumers.

Work result

Implementation of a B2B portal for dealers is not an easy task, as it is multi-stage. And it is better to entrust its decision to professionals. Our company, a reliable web integrator FACT, has tremendous experience in the development of b2b solutions and has the largest staff of certified 1C-Bitrix developers in the country. Therefore, we are chosen by leading domestic and foreign companies operating in Russia.